You’ve launched the campaign. Clicks are rolling in. But somehow, the form stays untouched. The phone stays silent. Leads feel stuck in traffic.
We’ve seen this before: plenty of times. And more often than not, it comes down to the same set of mistakes. Easy to miss. Expensive to ignore.
Let’s walk through the usual suspects.
Here are seven common slip-ups you might be making and what to do instead.
1. The fold feels empty
The top section of your page gets seen by everyone. But on too many sites, it says very little.
Instead of pulling readers in, it shows a pretty photo, a vague heading, and a button that reads like placeholder text. Nothing happens. No clicks. Just scroll or exit.
You want this space to do the heavy lifting. Clear offer. Strong hook. CTA that sounds like something worth doing. We’ve seen huge lifts just by changing what shows up first.
Especially on mobile, Singapore users scroll fast. You rarely get a second chance.
2. The headline could be anything
If your headline could apply to five other businesses, it’s already too soft.
Lines like “Powering smarter growth” or “Solutions made simple” don’t tell us much. They sound nice. But they leave readers guessing.
Instead, tell us what the offer is. Be direct. No need to get poetic. What do you help with? Who’s this for? Why should someone care, right now?
If a stranger can’t answer those in five seconds, the headline needs work.
3. The CTA disappears
Call-to-action buttons don’t always look like buttons. Especially when they’re styled in grey, or buried halfway down the screen.
We still see too many pages where the CTA sits quietly in the corner, saying “Learn more” like it’s unsure of itself.
Use action verbs. Use contrast. Repeat the button more than once. Mobile users interact with their thumbs; place the button where the thumb can find it. Top. Middle. Bottom.
Don’t make people search for it.
4. Visuals don’t earn their space
We see a lot of skyline photos. Hands shaking. Abstract graphics. These might fit a brochure, but they rarely help conversions.
Every image should clarify the offer or reinforce trust. Think product shots. Feature demos. Short gifs showing something real. Before-and-after comparisons. Mockups if needed.
When visuals support the copy, you don’t just get a prettier page; you get a clearer one.
We’ve seen clients double engagement just by replacing generic banners with visual proof.
5. The copy tries to speak to everyone
When a page tries to speak to everyone, it connects with no one. You’ve probably seen lines like “Tailored solutions for every industry and size.”
But readers don’t see themselves in that. They see vague, safe writing. They move on.
Speak to one person. In one scenario. Use language they’d use. Describe the problems they’re trying to solve. Not hypothetically, but in detail.
You’ll know you’ve nailed it when someone reads the first paragraph and says, “That’s exactly what I was looking for.”
Final thoughts
A landing page exists to move someone from interest to action. That only happens when the message is clear, the flow makes sense, and the offer stands out.
Much of our work with clients begins here. We focus on making the page conversion-ready before thinking about campaigns. That means fixing what distracts, sharpening what feels vague, and helping the copy speak directly to real buyers.
If your page is getting traffic but no traction, we can help you turn that around. Start with a conversation. Reach out to us.
