We bring your website to the top of the search with relevant keywords and bidding, and direct the most relevant traffic to your website that will lead to sales conversion.
PPC Agency Services
As a Google Ads Partner, our approach to full-service PPC management extends across the entire user experience to rinse out each drop of ROI and also integrates with other disciplines such as search engine optimisation (SEO), social media marketing and conversion rate optimisation (CRO) to form an omnichannel approach.
PPC Marketing Process
The right strategy from the right agency delivers the purest return on investment, with clear, tangible metrics. We use a tried and tested process to engage and deliver your needs, acting quickly on our insight from the data to maximise your ROI.
We drive relevant customers to your content to either educate, engage or convert. This forms the basis of a strategy that delves into your customer personas to uncover their needs. We’ll use persona analysis to create compelling and engaging user journeys, speaking to them at each stage of the decision process to nurture them throughout the way.
We will also quickly identify what is or isn’t working from an audit of your current strategy, along with a competitor analysis. The final stage will be prioritising the right keywords and combining them with optimum traffic sources to focus on high user intent and cost-efficiency.
Once the strategy is finalised, we’ll get it ready for launch. We’ll ensure that your audiences are targeted with compelling ad copy and creative banners with a strong call to action.
While we manage the accounts on your behalf, you will always own them and have a direct relationship with each platform.
Once we begin the implementation, we’ll ensure the strategy reacts accordingly to any shifts in your customers’ behaviour. We adopt a proactive strategy coupled with a reactive and responsive approach, rapidly jumping on trends and leveraging real-time insight to optimise performance.
As the campaign progresses, the insights obtained will increase, enabling us to learn more about your audience and helping us figure out where to allocate your marketing spend for sustained growth.
As we work, we’ll regularly update you with monthly reports, relaying the information in a comprehensive way that demonstrates the strategy’s impact. We’ll coordinate this with you, so the reporting delivers the information you need in a way that works with you.
These insights consistently finetune the strategy, ensuring your marketing focuses on what your audience wants.