8 Steps to Optimize Your Google Business Profile

Google Business Profile

Having an optimized Google Business Profile is essential if you want your local business to thrive. It’s the online storefront for your company — the first thing potential customers see. 

Optimize your profile properly, and you’ll improve your online visibility big time.

But how?

You can hire the best SEO agency Singapore based for help. Or you can go the DIY way.

Steps To Ensure Your Google Business Profile Pops On SERP

Here are eight key steps to ensure your Google Business Profile pops on SERP.

1. Claim and Verify Your Profile

Job one is claiming your business on Google Maps. This lets you fully control how your company’s info is displayed. 

The verification process can take a few days, but it’s worth the wait. 

Once that’s done, you’re the one who decides how your details are shown on SERPs to local users searching for businesses like yours.

2. Complete Your Business Information

Fill out every section about your business thoroughly — name, address, phone, website, hours, the whole nine yards. 

But accuracy is crucial here. 

Having inconsistent info online just breeds confusion for customers and search engines alike. 

So, triple-check to make sure everything’s on point.

3. Choose the Right Categories

Choosing the correct categories is a make-or-break for your listing. 

These categories basically act as keywords that determine which searches your business is relevant for on Maps and local pack. 

The more precise you can be when matching your actual products/services, the better Google can connect you with customers looking for what you offer.

4. Upload High-Quality Photos and Videos

Photos and videos are everything today to promote your business online. 

Clear, high-quality snaps and clips that show off your space, your staff in action, your products being used — all of that can be the difference between someone giving you a shot or scrolling right past. 

So, make sure you upload your best photos and videos that convey what your business is all about.

5. Encourage Customer Reviews

Don’t underestimate the power of those customer reviews. 

Having glowing feedback from real-life customers is an absolute game-changer for building credibility and trust with potential new buyers. 

So, get in the habit of actively encouraging your happy customers to leave a review after their experience. 

6. Respond to Reviews

Don’t just collect those reviews and call it a day. Whether someone’s singing your praises or venting some frustrations, you must ensure you’re responding to everyone. 

Taking a few minutes to thoughtfully reply shows you care about the feedback and are staying engaged with managing your business reputation. 

Review management is one of the most important local SEO tactics that every Singapore SEO agency prioritizes.

Even a well-crafted response to a negative review can sometimes even win back a dissatisfied customer. The smallest gestures can go a long way.

7. Use Google Posts

Use Goole Posts to share any new updates, promotions, news, events — whatever happens behind the scenes at your business. 

Posting fresh content regularly keeps your listing alive and current, giving potential customers more reasons to give you a shot over other listings.

8. Manage Your Listing Regularly

Here’s the reality — your business is ever-evolving. So don’t just update your Google listing once and think you’re all set. 

Make sure you’re taking a few minutes every month or two to refresh any new hours, services, specials, staff — whatever’s changed with your offerings. 

Keeping that info accurate is key to delivering customers a solid, trustworthy experience from that first search.

Final Thoughts

Optimizing your Google Business listing is an ongoing process. 

It involves proactively managing your online reputation and visibility. 

But, of course, that’s resource-intensive. And isn’t the easiest of tasks — if you don’t have a lot of experience with SEO.

You can team up with a top SEO agency Singapore-based, Elevan August, and get help from specialists in optimizing and managing your Google Business Profile. Get in touch with Elevan August if you are looking for top-notch SEO services for your GBP.

Elevan August

Lee Yan Ting
Lee Yan Ting

Founder of Elevan August Media | Featured on several local and regional media: Home & Décor, Straits Times, REGISTRYE Singapore, Hive Life, Queer Majority (USA) and more.