TikTok marketing stumps many Singapore businesses. You’ve watched others rack up thousands of views while your videos barely hit double digits.
The platform’s fast-paced, trend-driven nature makes it tricky to navigate.
Yet Singapore’s millennials spend hours on TikTok daily, discovering new brands and making purchase decisions.
They’re there, ready to engage with the right content.
The challenge?
Creating videos that resonate with local viewers and turn scrollers into customers.
Here are five tips for businesses in Singapore to reach millennials through TikTok marketing:
1. Understand What Makes Singapore TikTok Unique
Singapore’s TikTok culture has its own flavor. Local millennials love content that mixes English, Singlish, and other local languages.
They engage more with videos about local food, lifestyle hacks for small HDB living, and uniquely Singaporean experiences.
Study popular local creators like @mingweirocks or @bongqiuqiu. Notice how they blend humor with local references.
Your content needs to speak this same language.
A bubble tea shop might create videos about secret menu hacks, while a fitness studio could show quick workout routines for busy CBD professionals.
2. Create Content That Stops the Scroll
The first three seconds of your video decide its fate. Hook viewers instantly with movement, bright colors, or an intriguing question.
Use trending sounds. They’re important for visibility on the For You Page. But don’t just copy trends blindly. Put your own local spin on them.
A real estate agent might use a popular trend to showcase different neighborhoods in Singapore. A makeup brand could show a quick touch-up routine for Singapore’s humid weather.
Keep videos between 15-30 seconds. Anything longer risks losing attention.
3. Build a Consistent Posting Strategy
Consistency matters more than perfection on TikTok. Post at least 3-4 times per week when your audience is most active.
For Singapore millennials, this often means early morning (8-9 am), lunch hour (12-2 pm), or late evening (9-11 pm).
Mix up your content types: educational videos, behind-the-scenes peeks, product demonstrations, and trend participation.
Create a content series that viewers can follow.
A local café might do weekly “Secret Menu Monday” videos, while a tech company could share “WFH Setup Tips” every Wednesday.
4. Leverage TikTok’s Features Smartly
TikTok offers numerous features to boost engagement. Use hashtags strategically. Mix popular Singapore hashtags (#SGTikTok, #Singapore) with niche ones relevant to your industry.
Try TikTok’s Duet and Stitch features to interact with other creators and customers.
Run hashtag challenges that encourage user participation.
A fitness brand might start a #SGFitCheck challenge, while a food delivery service could run a #SGFoodieChallenge.
These features help spread your content beyond your immediate followers.
5. Make Your Marketing Feel Natural
Hard selling doesn’t work on TikTok. Singapore millennials are particularly sensitive to obvious marketing. Instead, focus on entertaining or educating first, selling second.
Share authentic stories about your brand. Show the people behind your business.
A local bakery might film its 5 am bread-making process, while a startup could share funny moments from team meetings.
When you do promote products, do it through tutorials, reviews, or day-in-the-life content.
The key is to blend into users’ feeds naturally, not interrupt their entertainment.
Final Thoughts
Getting TikTok right takes more than following trends or copying viral content. It requires understanding Singapore’s unique social media culture and millennial mindset.
Each video should add value, entertain, or solve a problem for your local audience.
At Elevan August, the best digital marketing agency in Singapore, we’ve seen firsthand how the right TikTok marketing strategy can transform a brand’s connection with Singapore millennials.
Our team stays immersed in local trends and millennial preferences, helping businesses create content that feels authentic and drives real engagement.
Whether you’re posting your first TikTok or fine-tuning your strategy, we’re here to help you turn those scrolls into sales. Get in touch with us today.
