A 10% voucher barely registers for most Gen Z shoppers.
They scroll past price-led deals without blinking, especially in December when every brand is shouting offers.
They are still spending this season, but they choose based on meaning, not markdowns.
To catch their attention now, you need sharper angles than just cheaper tags.
Here are tactics to help you sell more without giving up your margin.
Tap into micro-moments, not holiday hype
Big, generic campaigns get filtered out fast.
Most Gen Z shoppers are already swamped with holiday content everywhere they scroll.
Instead, zoom in. Think about the quiet but specific moments they actually live through in December.
Maybe they’re scrambling for a $15 Secret Santa idea at the office. Or maybe they’re buying something small for themselves after a stressful week.
These are the moments that convert. Speak to one of them, and your product feels made for it.
Use limited drops to create interest without using price
Gen Z understands scarcity. It’s part of how they engage with streetwear, concert merch, capsule collections, and more.
That same behaviour works for your brand too, without adjusting your pricing.
Release a limited bundle, short-run variant, or a collab that only exists this month.
The key is to make it feel deliberate and well-timed, not like an afterthought.
Done right, this kind of exclusivity creates urgency and holds value at the same time.
Make it easy for them to share your brand
If Gen Z loves your brand, they want to talk about it.
But they won’t take extra steps just to do it.
You can create shareable moments with low lift. Think Instagram-ready packaging, TikTok prompts, or QR codes that unlock filters or hidden perks.
When your product becomes a story, it spreads beyond the sale.
That reach multiplies especially fast during December when people are already posting more.
Let creators translate your brand into their language
Polished influencer campaigns feel distant to Gen Z.
What works better is giving smaller creators space to interpret your product in their tone.
They care less about perfect backdrops and more about honest reactions or interesting use cases.
Choose creators who already use your category, not just the biggest names.
And let them own the story. That gives your brand a new kind of trust.
Layer in values, even when it’s just socks or candles
People don’t shop on price alone, especially Gen Z.
They notice the small things. A recycled box. A thank-you note that actually feels human. A product story that’s more than fluff.
Even low-ticket items can stand out when there’s something behind them.
You could mention where it was made, who made it, or why it’s part of your collection this month.
A short line on a label or a two-sentence caption is all it takes.
They’re not asking for perfection. Just something that feels considered.
Final Thoughts
A discount might stop the scroll. But that’s not what builds memory.
At Elevan August Media, the best digital marketing agency Singapore, most of the brands we work with want something deeper this season-campaigns that connect without throwing prices off a cliff.
That could involve better creator picks, stronger copy hooks, or reworking what the team already planned.
There’s still time to get sharper with how your brand shows up this month.
If you’re planning to shift gears and need a second brain on it, just drop us a message.
