DIGITAL MARKETING
How Singapore Buyers Actually Discover and Decide: A Real Look at Modern Funnels
Funnels rarely unfold in a straight line anymore. Most Singapore-based buyers touch at least
Funnels rarely unfold in a straight line anymore. Most Singapore-based buyers touch at least
Your analytics may show solid traffic. But your inbox is quiet: no messages, no
Search is no longer the only discovery channel. Buyers scroll, get product ideas from
Some messages feel trustworthy the moment you read them. Others look polished but create
Running ads feels straightforward. Spend goes in. Clicks come out. Results, however, often stay
More search results now end without a click. Not because people aren’t interested, but
Your site might look polished. But Google doesn’t care much about that. It pays
Search results look different now. What once led with ten blue links now opens
Many campaigns start strong but stall too soon. You run ads, tweak headlines, and
AI tools get all the attention. But it’s AI agents that do the real
Founder of Elevan August Media | Featured on several local and regional media: Home & Décor, Straits Times, REGISTRYE Singapore, Hive Life, Queer Majority (USA) and more.
