
Marketing
Why Singapore Brands Are Switching to Performance Marketing in 2026
If you sit in enough budget meetings this year, you start to hear the

If you sit in enough budget meetings this year, you start to hear the

Many campaigns start strong but stall too soon. You run ads, tweak headlines, and

You’re expected to get clicks, track conversions, and prove ROI—often on a tight timeline

Performance marketing looks simple on paper: spend money, track results, improve as you go.

Founder of Elevan August Media | Featured on several local and regional media: Home & Décor, Straits Times, REGISTRYE Singapore, Hive Life, Queer Majority (USA) and more.



