On-page Search Engine Optimization (SEO) focuses on optimizing individual pages of your website. The purpose of this type of activity is to improve search rankings and drive more relevant web traffic. It involves optimizing content as well as the HTML source code of individual webpages. In this article, we are going to share with you the vital on-page SEO ranking factors of which you must be aware. A boutique digital marketing agency can help in on-page SEO to improve your rankings on SERPs against relevant keywords.
On-page SEO helps search engines to analyze your website and its content. It would help search engines to determine the relevance of your website to specific search queries. As a result, your website would appear when those search queries are made. Without any further ado, let’s discuss the critical on-page SEO factors.
Authoritative Content
High-quality content always gets preference in search rankings. Search engines consider expertise and credibility for content and websites while ranking them on SERPs. They ensure websites with high-quality content are ranked higher. Therefore, if you want to improve your website’s ranking in organic search results, you need to carry out thorough research to create high-quality content for the same. Make sure that your content should not only be informative but also original, and relevant to your audience.
Title Tag
The Title Tag is an HTML tag at the header section of a web page. It provides an idea of the content that the page contains. It appears as a clickable link and is prominently displayed on SERPS and the browser window. Hence, you must create a title tag that clearly explains the content of individual web pages. You must also remember that duplicate, missing, or poorly written title tag can harm your SEO results. Consult an SEO expert Singapore to understand the right way to optimize your title tags.
Meta Data
Metadata is one of the critical on-page SEO factors that include a title and a short description of the content of the page. Ideally, you must include relevant keywords in both the title and description to get better SEO results. Optimized Metadata might not directly impact your rankings. However, writing a better title and description can help to improve the click-through rate (CTR). The reason is that a well-written Meta title and description would provide your audience a clear idea of the content your website offers. You can take the help of an SEO expert to optimize Metadata in the best way possible.
Headlines
Along with technical aspects such as title tag and Metadata, the headlines also play a critical role to improve your search rankings. Many marketers often might not put too much effort into creating headlines for your content. However, you must remember that the headlines are the first thing that your audience would notice about your content. The more compelling the headlines are, the better is the chance of your audience clicking on them to read the entire piece. Therefore, you must create headlines that would raise interest and curiosity in your audience’s mind to drive them to your site. Again, you cannot overlook optimizing your headlines. Agencies that offer SEO services Singapore can help in optimizing your headlines for SEO purposes.
Header Tags
Header tags are the HTML elements that identify each heading (H1) and subheadings (H2 – H6) from the rest of your content. They might not directly improve your search rankings. However, they will make your content easily readable for your audience. Additionally, they would provide keyword-rich context to the search engines. Both these elements will help in the SEO of your web page.
SEO writing
In our first point, we have highlighted the factors that would make your content of high quality. It is essential for improving search rankings. Now, we would focus on SEO writing – one of the important on-page SEO factors. Along with creating high-quality content, you must also optimize them for SEO to improve rankings. SEO writing means creating content for both search engines and your audience. It is more than just carrying out keyword research and including relevant ones throughout your content. An SEO agency Singapore can guide you in the key areas to place your keywords throughout the content. Additionally, you should not overlook the significance of relevance, credibility, and originality of your content.
Keyword Cannibalization
Targeting specific keywords for multiples pages will lead to ‘keyword cannibalization.’ It can harm your SEO. The reason is that when multiple pages on your website rank for the same keyword, it means that all of them are competing against each other. An SEO expert can guide you regarding identifying keyword cannibalization and resolving the same.
Content audit
While creating unique and relevant content is critical, you must carry out a content audit from time to time. It would help you assess whether your content is meeting its objectives and improve ROI. You can also check whether the content you created is still accurate or they need any further modifications. Sometimes, marketers update their existing blogs from time to time by adding more recent and relevant information. Content auditing can also help you understand the type of content that works best with your audience.
Optimizing images
While images make your content more attractive, you need to optimize them for your audience. Search engines cannot read the images; hence, you need to add relevant image tags to help your audience understand the context of the images. Additionally, you need to ensure they didn’t slow down your website loading speed. It will offer you additional ranking opportunities on image searches. Consult an SEO expert Singapore to understand the ways to optimize your images.
User Engagement
The on-page SEO factors mentioned above will help you gain better SEO results. At the same time, you must put enough effort to reduce bounce rates on your website. Otherwise, all the SEO efforts you have taken to improve your rankings and driving web traffic will be wasted. Create engaging content to encourage your audience to navigate through different pages of your website. The more time your audience spent on your website, the better SEO results you will experience.
Elevan August Media is a boutique digital marketing agency that offers various SEO services to its clients. For any form of SEO requirements, feel free to reach out to them to seek their assistance.
