4 Essential Digital Marketing Tools for Small Businesses

digital marketing tools

When it comes to promoting your business on digital mediums, it is critical to create a website and social media pages. In addition, you need to develop effective digital marketing strategies to promote your business to relevant audiences. Small businesses usually lack the huge marketing budget of larger organizations. Despite that, they can use various free tools to improve their digital presence and reach potential customers. You can consult a digital marketing agency to develop effective business marketing strategies using these tools. This blog will discuss the benefits of these digital marketing tools for small businesses.

Critical digital marketing tools for small businesses

Google offers the following free digital marketing tools for businesses. Let’s discuss how you can utilize these tools to grow your business.

Google My Business

Google My Business or GMB helps businesses connect with their local customers. Opening a GMB account can help improve the online visibility of businesses in local searches. It is also crucial in improving sales and conversion. You need to include vital business information in your GMB account to optimize it. These include business address, phone number, business hours, website, social media links, and images. Google My Business offers the benefits to businesses:

  • Improve Local SEO –As you need to include crucial business information to optimize your GMB account, it can help boost your local SEO. It helps track the location of users and displays your business for relevant searches to local audiences.
  • Easily locate business on the map – Businesses can input their address on the map in GMB. As a result, GMB displays your business to audiences searching for brand offerings in a location similar to yours.
  • Interact with customers – Users can leave reviews about your business on GMB that will further convince potential customers to purchase from you. You can also reply to the reviews on GMB to create a positive brand impression.
  • Create a great first impression – When you add quality images to your GMB account, it can help to create a great first impression.
  • Gain customer insights–You can gain useful customer insights from GMB which you can further use to develop effective digital marketing strategies for your business.

Google Analytics

Creating a website is crucial for every business. In addition, you need to acquire and analyse data to further develop your marketing strategies. Google Analytics allows you to gain crucial information about your audience. For instance, you can get insights about the location of your web visitors, the time they spent on your website, the pages they visit the most, the sources they clicked to arrive at your website, etc. You can consult a digital marketing agency in Singapore to develop effective business marketing strategies using these insights.

Google Analytics offers the following benefits to businesses:

  • Track source of web traffic – When you can identify the key sources that drive your web traffic, you can focus your digital marketing strategies on those channels or mediums.
  • Understanding audience’s behaviour – You can check various behavioural metrics on Google Analytics. These include sessions, unique page views, bounce rates, average session duration, top pages and their performances, etc. These insights will further help you to develop your digital marketing strategies. 
  • Improve SEO – Google Analytics help you track the performance of your SEO activities. You can check the performance of individual web pages in terms of search rankings. You can then develop strategies to improve the performance of your web pages.
  • Identifying target audience – You can gather critical audience information such as their demographics and location. It will further help you develop strategies to target your audience effectively.
  • Optimize websites – Google Analytics is useful in identifying the areas in your website that needs optimization.

Google Ads

Businesses nowadays are setting their advertising campaigns using Google Adwords. The purpose is to drive potential customers to improve sales. However, using Google Adwords is not adequate, unless you develop effective advertising strategies.

The process of setting up Google Ads is easy. Firstly, you need to write an ad copy and design a post with relevant images. Then, select the keywords you want to target and include them in your ads. Next, set your campaigns’ start and end dates.

You can gain crucial data from Google Analytics and use them to develop your campaign strategy. Google Ads helps you to target audiences based on their location, demographics, and relevant search phrases they commonly use.

Google Ads offer the following benefits to businesses:

  • Outrank competitors – Google Ads helps you rank higher on SERPs even above organic results. Regardless of whether your competitors are using Google Ads or not, you should be running your advertising campaigns with Google to gain leverage and stay in the competition.
  • Improve audience reach – Google Ads allows you to target audiences based on location and demographics. As a result, you can reach a wider audience to generate leads and convert them into paid customers.
  • Faster than SEO – Since search engine optimization (SEO) involves organic methods to improve your search ranking, you need to wait for at least a few months to notice the improvement. With the help of Google Ads, you can achieve faster results in terms of brand awareness, search rankings and driving relevant audiences.
  • Schedule Ads – You can schedule ads on Google to ensure you reach the relevant audiences at the right time. It also helps improve business conversion.
  • Target audiences on remarketing list – Include the audiences who have previously interacted with your website in a remarketing list. Then, you can create ads with relevant content to target these audiences.

Google Digital Unlocked

Google Digital Unlocked offers free courses on various digital marketing topics. These courses are ideal for digital marketers and businesses. Attending these courses will further help you develop strategies that would be beneficial for your business.

Elevan August Media is a boutique digital marketing agency in Singapore.It offers a wide range of digital marketing solutions for businesses. If you are unsure of the appropriate way to use the digital marketing tools mentioned above, contact the professionals at Elevan August Media.

Elevan August

Lee Yan Ting
Lee Yan Ting

Founder of Elevan August Media | Featured on several local and regional media: Home & Décor, Straits Times, REGISTRYE Singapore, Hive Life, Queer Majority (USA) and more.