Search results have changed. It’s no longer just a list of links. AI-generated summaries now sit above the fold, answering queries before users even click. That shift leaves many brands unsure how to stay visible.
If you’re publishing content for search, you’re already competing with the overview box itself.
Here’s how to Gain Visibility in Google’s AI Overview.
Match the Way People Ask, Not Just What They Type
AI summaries focus on natural questions. Generic keywords may still rank in traditional listings, but the AI layer prefers conversational phrasing. “How do I register a business in Singapore?” triggers more relevant results than “business registration SG.”
Use question-based headers in your content.
Think of the phrasing people use in voice search, not just what they type.
A good SEO agency Singapore teams rely on will often review Search Console queries for patterns in phrasing, not just volume.
Focus on Clean, Structured Answers
AI overviews pull from content that answers quickly and clearly. That means each page needs a structure that makes skimming easy.
Paragraphs that ramble lose their chance to be included.
You want subheadings that guide the reader, bullets that summarise, and sentences that get to the point early.
Featured snippets follow the same rules. Clean HTML, semantic tags, and helpful formatting support both bots and readers. Not just design, the content structure is also a part of your visibility.
Double Down on Source Credibility
AI pulls answers from domains that appear trustworthy. That trust comes from content accuracy, but also consistency.
Pages that link out to credible sources or show evidence of expert insight tend to show up more often.
This doesn’t always mean academic citations. You can add credibility by being transparent through examples, case studies, or references to your own experience.
Many marketing agency Singapore teams are already reworking content to feel more evidence-based without sounding corporate.
Build for Context, Not Just Keywords
Keyword-stuffed content often gets ignored by AI layers.
Pages that answer related questions in one place perform better. That context helps the system decide whether your page provides a complete answer or just a fragment.
Instead of writing ten blog posts on ten keywords, try one comprehensive page that touches on several related queries. Then use internal links to guide readers deeper.
You’ll improve engagement and help the system understand where your content fits in the bigger picture.
Update Content Based on What AI Picks Up
Some of your content may already be showing up in overviews—you just might not know it.
Look for clues in traffic sources or ranking tools that highlight featured snippets. Then study what those pages have in common.
Patterns often include short answers, bullet summaries, and visible headers. If an old post drops in traffic, rework it using these patterns instead of publishing something new.
A few format tweaks can push your content back into visibility.
Final Thoughts
Ranking under Google’s AI Overview takes more than keywords. It rewards content that sounds helpful, reads clearly, and matches the intent behind the search.
That’s the lens Elevan August works through — the top SEO agency Singapore.
Whether we’re revisiting older content or shaping new SEO strategies, we focus on how people ask and what they hope to see. We structure pages so they inform the user and support how search now works.
If your content ranks well but rarely shows up in overviews, that gap can be closed. We’d be happy to help you develop a search strategy that resonates with both human readers and AI-driven results. Get in touch with us today.
