Google Business Profile (previously known as Google My Business) is a free business listing platform that businesses can use to manage their presence on Google Search and Google Maps. You can add critical business information to your profile, including photos, videos, products/services you offer, etc. You can use this profile for lead generation and improving your digital presence. This blog will discuss further how to use Google Business Profile to generate leads for your business.
5 tips to generate leads with Google Business Profile
Listing your business on Google Business Profile is not enough to generate more leads. You need to optimise your profile to achieve maximum advantage from this platform. An SEO expert Singapore can help develop effective local SEO strategies, including optimising your Google Business Profile for lead generation. You can also implement the following tips to optimise your profile to generate more leads.
Add accurate NAP (name, address, and phone number)
You need to add accurate NAP (name, address, and phone number in your profile for it to rank well on local business searches. If your profile contains outdated, inaccurate, or inconsistent business information, it will inconvenience your customers. Besides, the negative experience it will cause your potential customers can lead to losing many business opportunities. Hence, you must ensure including correct business information to ensure your audience can locate and contact you easily.
Select the right business category
Selecting the most relevant primary category and additional categories is critical to how your business appears in local searches.You can consult an SEO agency Singapore to help select the right business categories for your profile. If you want to edit your business categories, the following steps will help you.
- Sign in to your Google Business Profile
- Select the location whose category you want to change
- Go to the ‘Info’ tab
- Next, click on the ‘pencil icon’ beside your primary category
- Finally, you can edit your primary category or click on ‘Add another category.’
Add photos and videos to your profile
Google stated that businesses that add photos to their profiles are likely to receive approximately 35% more click-throughs to their website. It further helps increase the chances of generating more quality leads for your businesses. Generally, when searching for businesses, users will likely click on the ones that share images of their products, offices, stores, etc.
Google Business Profile allows you to upload photos to your profile. You can add the following images to your profile.
- Exterior images taken at different times of the day
- Interior photos
- Product and services photos
- Photos of your team
- Common areas, such as reception
- For hotels – images of guest rooms
- For cafes, restaurants, etc., – images of the food and drinks you serve
Photos help your audience understand what to expect from your business. Besides, using real photos help you earn your audience’s trust. It further will help generate more leads for your business.
Get reviews
Generally, your potential customers will likely check reviews before deciding to visit your business or purchase from you. Therefore, getting reviews from your existing customers is critical to attracting new leads. Many users believe reviews that are older than 3 months are irrelevant. Hence, you should request new customers to leave feedback about their experience with your business on your profile.
Besides, your Google Business Profile comes with a ‘new’ label to display recent reviews. It further shows how much Google prioritises reviews and their recency.
Therefore, to use reviews to your advantage, you must regularly ask your customers to leave feedback whenever they purchase from you. In addition, you can use reviews management software to automate review requests and manage your reviews as they scale. The more positive and recent reviews you get, the more leads you will likely generate, thereby improving the chance of business conversions.
Messaging on Google Business Profile
The pandemic has greatly impacted consumer behaviour. Many consumers choose to enquire about the availability of specific products or services with a business before deciding to visit them.
Though your profile contains your contact number; however, a vast majority of customers prefer messaging instead of calling businesses. With the click-to-messaging feature, Google has made it easier for your customer to contact your business from Google Search and Maps.
As a result, you can now answer all your potential customers faster and attract more leads.
You can also turn on your profile’s ‘Request a quote’ button. It will allow customers to request a quote from your business on your profile directly. When a customer requests a quote from your business, you will get a message in the app and an email notification with a response form. You can reply from any of the options. These options help you review quote requests and accordingly connect with prospects.
Google Business Profile offers various benefits to businesses – improving local SEO, gaining customer insights, generating leads etc. You can use these tips to generate more leads for your business using your business profile on Google.
Elevan August Media offers various SEO services Singapore. You can consult them to optimise your Google Business Profile and leverage its features to generate more leads for your business. It further will help improve your business conversion.
