Search Engine and Social Media Ads – Why businesses should invest in both?

Search Engine and Social Media Ads

When you combine search engine and social media ads, the exposure, reach, and ability to target more audiences are huge. Hence, every business must include them in your overall digital marketing campaign. While organic methods such as SEO and social media marketing have their benefits, including paid advertising in your campaign can help you achieve better business results. You can hire an online advertising agency in Singapore to develop effective business advertising strategies.

8 Benefits of Advertising on Search Engines and Social Media

Search engine and social media advertising help you reach your target audiences effectively and engage with them.

Increased audience reach

Advertising on search engines and social media platforms helps place your brand in front of a wider audience, breaking geographical boundaries. Regardless of the location of your business, you can connect to audiences across the globe. You can use the following methods to increase your audience reach.

  • Social media advertising – Identify the channels your target audience prefers and advertise your brand and what you offer on those platforms.
  • Search engine advertising – To reach global and local audiences, develop effective strategies to promote your brand, products, and services on search engines, such as Google, Bing, etc.


Compared to traditional marketing, search engine and social media advertising is cost-effective, provided you make careful planning in terms. You can tailor custom search engine and social media ads according to your budget. As a result, whether you are a startup or a large organisation, you can promote your brand to target audiences cost-effectively with these ads. You can get a better return on investment from these ads in the following methods.

  • PPC ads – You can run PPC ads on both search engines and social media. The advantage of running these ads is that you only have to pay when your audience clicks on your ad.
  • A/B testing – You can A/B test your ads’ content, images, design, colour, font, etc., to find the ideal combination that succeeds in getting better sales and conversion.

Monitor ad performance in real-time

Organic digital marketing methods can take time to provide noticeable results. On the other hand, investing in search and social media ads can allow you to monitor your ad performance in real time. Based on their performance, you can modify your ads or determine which to continue or stop to achieve maximum return from your investment. You can monitor your ad performance in the following ways.

  • Using analytics tools – You can use Google Analytics and check the insights sections on various social media channels to monitor performance metrics, such as impressions, clicks, conversion rates, etc.
  • Make data-driven decisions – Monitoring your ad performance will help you understand how well your ads perform on various channels and make data-driven decisions accordingly. For instance, you can stop non-performing ads and increase the budget for high-performing ads.
  • Test different strategies – As you can monitor the ad performance in real time, you can modify strategies to achieve better sales and conversion.


Taking a cue from the previous point, we want to highlight another benefit of search engine and social media advertising: flexibility. For instance, if an ad is not performing well, you can modify or pause it temporarily. In this digital world, where consumer preferences and behaviours are changing fast, this type of flexibility can help save your resources to a great extent. The following tips can help you place your ads effectively.

  • Monitor and modify your ads – Monitor your ad performance and change them to improve results.
  • Test different formats and platforms – You can run different versions of your ads on various platforms to determine which combination works well for your business.
  • Scale campaigns – You can increase the budget of your high-performing ads or decrease the scale of non-performing ads.

Improved audience targeting 

Search engine and social media advertising allow you to target audiences based on demographics, interests, buying behaviour, etc. This type of precision targeting helps you reach audiences interested in purchasing products and services similar to yours. As a result, it further contributes to your improved sales and conversion. The following tips can help you target your relevant audiences better.

  • Audience targeting options – Different platforms offer various targeting options, such as interests, demographics, behavioural targeting, etc. Use these options to position your ads to the right audiences.
  • Create personalised ads – Targeting audiences with personalised ad content improved the chances of better sales and conversion.
  • Retargeting – You can also use retargeting to display your ads to audiences who have visited your website or interacted with your brand.

Improved engagement

Search engine and social media ads can be interactive, creating opportunities for improved audience engagement. For instance, you can create attractive visuals and engaging copy to drive the audience’s interest and encourage engagement. To boost engagement, you can also create ad content in different formats, such as images, videos, etc..

Improving App downloads

If your business has desktop and mobile app versions, search engine and social media ads can help boost app downloads. It further creates opportunities to increase your user base, improve customer engagement, and generate more revenue. The following tips can help improve your app downloads.

  • Promote your business apps through social media apps – Many users access social media through mobile devices. Promoting ads about your app can help increase their downloads.
  • In-app advertising – Digital platforms such as Facebook and Google offer in-app advertising. You can promote your business ads on these apps.
  • Offer value in exchange for app downloads – Another effective tip to boost app downloads is to offer discounts, exclusive content, etc.

Boost brand visibility

Search engine and social media advertising can give your brand more online exposure and visibility. With increased brand awareness, your audience will likely search for your brand directly when planning to buy similar products and services. Using search engines and social media for running paid advertising can also support your organic marketing efforts. It can further help generate more quality leads and improve sales and conversion.

 How Elevan August Media Can Help?

Elevan August Media, an online advertising agency in Singapore, can help develop effective advertising strategies for your business using search engines and social media. By creating engaging ads with attractive visuals, we can help promote your brand offers on Google, Facebook, and other social media channels to generate more leads and increase sales and conversion.

Elevan August

Lee Yan Ting
Lee Yan Ting

Founder of Elevan August Media | Featured on several local and regional media: Home & Décor, Straits Times, REGISTRYE Singapore, Hive Life, Queer Majority (USA) and more.