How to Plan a Social Media Marketing Campaign?

social media marketing campaign

An efficient social media marketing campaign depends on the nature of your target audience and the business goal you set to achieve. Based on these two factors you need to develop strategies accordingly that would guide your audience into taking an action that would lead them towards your business goals. The more specific your goal would be, the better you can strategize your social medial marketing efforts. In this article, we would guide you through the steps of developing a social media marketing campaign to meet your business objectives.

Set your Campaign Goals

The first step towards planning a successful social media marketing campaign is setting up a campaign goal that should align with your business goal. The ultimate business objective of every digital marketing campaign is to generate leads & improve business conversion. However, to reach that ultimate objective you need to set small business goals. Based on these goals strategize your campaign. These goals can be to spread brand awareness, improve engagement, and promote products & services, followed by acquiring leads & converting them into customers. Your goals will help in setting the other important aspects of social media marketing strategies. Share your goals with a boutique digital marketing agency in Singapore to help you in planning your social media campaigns accordingly.

Create Buyer Personas

The success of your social media marketing campaign also depends on targeting the right audience by using the right content. Therefore, in the next stage of developing your campaign, you need to identify the audience you are targeting. A buyer persona is not your actual customer; instead, it is a detailed description of a person who possesses the characteristics of your target audience. The qualities you should consider in your audience are their age group, gender, earning, location, preferred social media channels, interests, preferences, hobbies, etc. It would help you to create messages that are likelier to resonate with your audience. You would be able to gain the trust of your audience & encourage them to take the desired action.

Identify & Understand your Competitors

Possibilities are there that your competitors are also using the power of social media to meet their business goals. As a result, it is vital to identify your competitors & follow the campaigns they are running on social media. It would help you a lot in strategizing your social media marketing campaigns as well.

You can begin by running a competitive analysis. A boutique digital marketing agency in Singapore can also help you in this regard. It will not only help you to understand the marketing aspect they are doing great at, but also the other aspects they are overlooking. As a result, you can identify the opportunities you can explore to reach your audience & guide them into taking the action you want. Also, check out the platform your competitors are active on & the content they are publishing & sharing. Keep an eye on how your audiences are engaging with them. It will give you ideas regarding your campaign.

Select the Right Social Media Channels

The next crucial stage in planning your social media marketing campaign is selecting the right social media channel. It means identifying the channels your target audiences are most active on. While creating your buyer persona, you have gained an idea of your audience’s preferred social media channels. Utilize this knowledge in planning your campaign. Depending on the nature of your business & the products & services you offer, the right channel will vary. For instance, Instagram is an ideal platform for business that can be better expressed through attractive visuals. These include restaurants, interior designing, traveling, fashion & others. On the other hand, LinkedIn is ideal for B2B companies. It will help in shaping your campaign. The reason is a strategy that works for a specific platform might not do well on others. Hence, selecting the right channels is significant for the success of your social media marketing campaigns. You can consult a boutique social media marketing agency in Singapore to help you develop the right marketing campaign for your audience

Create a Social Media Calendar

Maintaining a social media calendar is critical while running your social media campaigns. It would help you to outline & monitor your social media content throughout the campaigns. Usually, a social media calendar includes an overview of the content to ensure that you create content promptly. Besides, you can also include details of the time you need to share curated content, & the updates from different social media channels.

Use the Right Tools to Improve the Productivity of your Campaign

While running a campaign, you need the help of different tools at different stages. For instance, content with attractive visuals experiences higher engagement. Therefore you need to use tools to create attractive images & videos. Besides, a social media management tool would help you keep track of important tasks such as updates on content sharing, scheduling, & many others. Social media marketing agencies use various tools to ensure the success of your campaigns.

Evaluating & Modifying your Strategies

To make the most of your social media marketing campaigns, you need to evaluate your strategies & modify them accordingly (if needed). You cannot expect your every social media marketing actions to provide fruitful results. Some strategies might work, while others would fail to provide the desired result. By monitoring the results, you can determine which strategies to focus more on.

Along with checking analytics regularly, track your social visitors. Check the posts that are driving more web traffic. Focus on creating more such posts. Based on the data you are collecting, evaluate your strategies to determine whether your campaign is helping you achieve the goals you have set out for. Additionally, test your other posts & strategies against each other. It will help you understand which one is working & which one you need to stop running. Surveys are also a great way to find out the success of your strategies. You must understand that social media is always changing. Therefore, strategies that were working a few months back may not continue to do so. Therefore, regular monitor, assessing & modifying strategies is important.

Elevan August Media is a boutique social media marketing agency in Singapore. It can help in developing the right social media marketing strategies to meet your business objectives. You can also join our social media marketing course in Singapore to learn about various details involving planning a social media marketing campaign.

Elevan August

Lee Yan Ting
Lee Yan Ting

Founder of Elevan August Media | Featured on several local and regional media: Home & Décor, Straits Times, REGISTRYE Singapore, Hive Life, Queer Majority (USA) and more.