Simple steps to develop Facebook marketing strategies for business

facebook marketing

Before you get into the details of this blog, we would like to tell you that there are no ‘one size fits all’ Facebook marketing strategies for your businesses. You need to consider several aspects while developing the right strategies for your business. However, we have tried to break the entire process into simple steps. It would help you learn about the key aspects to consider while developing strategies for your brand. You can even join Facebook marketing courses Singapore to gain in-depth knowledge about Facebook marketing. It would help you improve your strategies to increase ROI.

Setting up business goals

Similar to any field in life, to ensure the success of your Facebook marketing strategies, you need to fix your goals. The ultimate goal of every business is to improve profit and sales. However, if you want to achieve success, you need to break this long-term goal into multiple short-term goals. These can be increasing followers or spreading brand awareness to the right audience. Further, you can focus on generating leads and converting them into businesses.  The main purpose of setting such specific and realistic goals is that you can measure the results to determine the success of your strategies.

Narrow down your target audience

No matter how much thought and effort you put into developing business marketing strategies using Facebook, if it doesn’t reach the right audience, it would be fruitless. Considering the increasing number of Facebook users, you are likelier to found your audience on this platform. However, you need to identify & target them. For instance, if you have an existing customer list, you can upload their information on Facebook. It would further help them to identify similar audiences. While targeting an audience, reaching out to the most active one might sound interesting. However, you need to determine whether they qualify for your target audience. A Facebook marketing course can help you learn about the various ways to reach your target audience.

Set your budget

If you want organic growth on your Facebook platform, you need to be patient as it is time-consuming. However, if you want to speed up the process you should be ready for financial investment. In this regard, fix a budget for Facebook marketing and advertising. 

You can allot a marketing budget for content creation, page-like ads, boosted posts, and lead generation or conversion ads. Once you reflect on your business objectives, you can develop your marketing strategies accordingly. For instance, an increased number of followers can help in improving brand visibility & brand awareness. It eventually helps in increasing profit and sales.

Hiring a social media marketing agency can help in creating engaging content for your Facebook page. Further attending a Facebook advertising course Singapore can help you learn about the various Facebook advertising formats. It would help you to determine the right one for meeting your business objectives.

Create engaging content

Now that you have set your goals, determined your audience & fix a marketing budget, it’s time for planning content. It goes for both marketing and advertising. You need to create content that would help in improving audience engagement.

We advise you to plan your content and publish them consistently on your page. Along with creating promotional and informative posts, you should also create motivational content or posts for specific holidays, events, etc. Such posts encourage audiences to engage with your content.  You can even use scheduling software, to avoid publishing content manually.

To improve engagement, you need to work on the right time for publishing your posts. Do not ignore the role of images or videos while creating posts. A Facebook marketing course will provide you details concerning the types of content that improve engagement. You can use the same for creating engaging ad copies for your Facebook ads. Besides, you need to follow rules concerning image sizes, text in images, etc., while creating Facebook ads. Also, do not forget to include the right call-to-action in your ad copies to meet your objectives.

Daily monitoring

Developing strategies is not enough; you need to monitor your Facebook page regularly. Whenever any visitors leave a comment or message, you must respond to them. Studies showed that people who have a positive experience while interacting with a brand are likelier to recommend the same to their acquaintances, friends & families. Even if you couldn’t reply to them individually, you must ‘like’ them to acknowledge their comments.

For negative or rude comments, you can respond to them positively. For certain misunderstandings, you can reply to them in the comment section. People, who have similar opinions, can find solutions in your reply. If it requires some time to solve the issue, you can shift the discussion to Facebook messenger. We advise you not to ignore your customer’s comments, irrespective of their nature. It can anger your dissatisfied customers more that further would be reflected on your sales. Use these opportunities to provide better customer service.

Additionally, regular monitoring would also help you find out errors before others. These usually include spelling or grammatical errors. As a result, you can make the necessary edits. Additionally, regular monitoring of Facebook pages helps to improve your response rate.

A/B split test  

This test involves comparing smaller versions of your strategy to find out which one was performing better. You can carry out tests to find out the days or the times of the days that receive better engagement for your posts. Additionally, you can find out the types of content that your audience can relate to. You can also check how well your ads are performing. Even if you find the answer to these aspects, you should continue monitoring the results as they may change over time. Facebook insights can provide you details regarding your users and their engagement. On the other hand, Facebook Ads Manager can offer you the statistic related to total reach, cost per click, etc. Pursue Facebook courses for beginners in Singapore to find out the right ways to make the most of Facebook marketing for your business.

Elevan August Media is a boutique social media marketing agency in Singapore. Additionally, it also offers a Facebook training course for entrepreneurs and digital marketers. Join their course to improve your skill & learn about various Facebook marketing and advertising tips. You can get access to many case studies that would help you to improve your strategies for better ROI.

Elevan August

Lee Yan Ting
Lee Yan Ting

Founder of Elevan August Media | Featured on several local and regional media: Home & Décor, Straits Times, REGISTRYE Singapore, Hive Life, Queer Majority (USA) and more.