Each year various digital marketing trends gain popularity according to customers changing needs and behaviour. As we step into the new year, it is natural for business owners to feel curious about what trends they should include in their overall digital marketing campaigns. You can rely on an experienced digital marketing agency to develop effective strategies based on your business goals. Moreover, this blog will also discuss the digital marketing trends you should use in 2023.
Digital Marketing Trends for 2023
You can use the following digital marketing trends in your 2023 business marketing campaign to achieve better results. Let’s discuss them further.
Gather zero-party data
You may be aware that Google will phase out third-party cookies in Chrome. Though they might have delayed this change by one year, it will happen eventually. This change will have a significant impact on digital marketing trends. A third-party cookie is a code that websites use to track visitors’ behaviour. Cookies play a significant role in paid advertisements as they can target audiences based on specific user interests. However, as third-party cookies will soon be unavailable, it can be challenging for businesses to provide personalised advertisements.
In 2023, businesses will likely be involved in various practices to gather user data. For instance, online forms will likely gain popularity in collecting customer data. You can use various form-builder tools for this purpose. This data will further help you target audiences to promote your brand offerings.
Conversational Marketing
People prefer buying from brands they feel connected to. However, it can be difficult to develop that closeness online. Many visitors want to start conversational immediately instead of filling out an online form and waiting for brands to reply.
Conversational marketing involves including instant messaging as a part of marketing strategy. Many businesses have started using chatbots on their website and social media pages to encourage conversation with their audiences. This feature allows visitors to ask their queries to businesses and get immediate responses. You can even use automated chatbots to offer preprogrammed responses to commonly asked questions.
Use email marketing for product launches
A significant percentage of businesses use email marketing to generate leads. This digital marketing strategy will continue its popularity in 2023 as well. You can use your email subscriber list to reach existing and potential customers to inform them about product launches.
Short videos
TikTok and Instagram Reels are quite popular among the masses. With the reduced attention span of audiences, short video formats are gaining popularity. The popularity of this content format is expected to continue its growth in 2023 as well. Businesses must use social media channels and formats their customers enjoy to stay relevant. Hence, to catch the attention of their target audiences, businesses should focus on creating short video content. You can check out different Reels and short videos to understand how this format works. Next, you can create relevant short videos for your business.
Artificial Intelligence (AI)
AI has been integrated into various marketing channels for the last few years. Based on individual user behaviour, algorithms determine the types of social posts, search results, and ads to display to them. AI is helping connect the right businesses to the right audience to improve conversion.
Influencer marketing
Businesses need to find new ways to reach their target audiences. Influencer marketing has gained popularity over the last few years. As influencers build larger audience bases, collaborating with them can help businesses. However, you must be careful about which influencer you collaborate with. Identify the influencers in your niche and reach out to them to develop your future marketing plans.
User-generated content
Designing visually appealing websites, creating informative and high-quality content, and publishing attractive social media posts, infographics, etc., are part of business promotion strategies. Regardless of your efforts, you may not get the result you desire. The reason is that today customers rely more on real reviews than what brands claim. Therefore, you must create user-generated content to convince potential customers about your products and businesses.
User-generated content is original content that users share on social media channels. It can be an image or a video displaying real users using a product or service. In addition, it can also be written reviews published by users on Google, Yelp, etc. Live streaming unboxing product videos is also another form of user-generated content.
Your existing customers can be your brand’s advocates. You can request reviews from your customers in exchange for incentives. For instance, you can offer special discounts to customers who leave reviews for your brand offerings. Besides, you can hold a contest and encourage your users to share their images with your products and add a branded hashtag to get a chance to win.
These are a few trends that businesses should include in their 2023 digital marketing campaigns. However, we are not suggesting ignoring other trends. Hire experienced digital marketers to utilise appropriate digital marketing trends for your campaign.
Elevan August is a digital marketing agency Singaporethat can help develop effective strategies to grow your business. Their digital marketing experts are aware of the changing trends in the web marketing field. Accordingly, based on your business goals, they can help develop strategies to achieve the desired result.
