Why is SEO important in Digital Marketing?


Search Engine Optimization or SEO is an essential part of digital marketing. It helps in improving the ranking of your website on Search Engine Result Pages (SERPs) in comparison to your competitors. It is also effective in improving the online presence, web traffic, business conversion rates, and Return on Investment (ROI). While searching for specific keywords, the top-ranking websites usually receive a higher number of visitors which further improves the chance of meeting potential customers that can turn into actual businesses. 

Various Methods of SEO in Digital Marketing

To understand the importance of SEO in digital marketing, it is important to get familiar with the different methods involved in the same. You can consult any SEO expert Singapore in terms of implementing these methods on your website.

On-page optimization

On-page optimization involves the techniques that help in improving the visibility of a website and also making them more user friendly. Both these factors can further contribute to improving web traffic as well. Besides, elements such as web content and the HTML source code of a page also play an important role in terms of on-page optimization. Additionally, it involves measures such as including Meta keywords and maintaining an appropriate density of keywords so that search engines can find them easily against relevant keywords. The more easily search engines can find a website against relevant keywords the higher will be their rankings which would lead to improved web traffic and improved possibility of generating leads and business conversion.

Off-page optimization

Off-page optimization involves the process of link building and promotion of your business website. The incoming links affect the rankings on search engines greatly. Therefore, you should take efforts in building links with authorized, credible, and popular sites. This will help in improving the authority of your domain as well.

Reasons to use SEO in Digital Marketing

The following are some of the important reasons for which businesses should use SEO in digital marketing. You should hire an agency offering SEO services Singapore to yield the benefits of SEO service for business.

  • Cost-effective – SEO is inexpensive in comparison to other forms of marketing methods. You can hire an SEO agency Singapore to take care of all your SEO requirements for your business website.

  • Improve search rankings – Developing and implementing an effective SEO strategy can help in improving your website rankings on the search engine.

  • Improve web traffic – In comparison to other forms of digital marketing methods, SEO is more critical in improving the website ranking to drive more traffic to your website.

  • Mobile SEO – As the number of mobile users is growing rapidly, you cannot overlook the importance of mobile SEO in digital marketing. Even search engines such as Google consider website searches made through mobile as a primary factor for determining rankings of a website. 

  • Improved ROI – As mentioned earlier, SEO helps in improving website rankings and web traffic, therefore, this further helps in improving the business conversion rate as well. SEO allows you to track the results of your digital marketing efforts. This, in turn, helps you to decide, whether you need to make any further adjustments or amendments. An SEO agency Singapore can help in tracking the paths users follow, or the keywords they use to search before they finally purchase a product or service. This information you can further utilize in your SEO efforts. Finally, you can use various analytical tools to determine your ROI from your SEO efforts.

How to align SEO in Digital Marketing Strategy

As we have established that SEO offers various benefits to businesses, let’s discuss how you can align SEO in your digital marketing strategy. SEO is a mixture of various forms of digital marketing activities. It is not only required in terms of the technical aspect of optimizing a website but also in terms of user experience (UX) and content.

SEO in terms of UX

It is the role of SEO to ensure that your website is performing at an optimal level in terms of providing user experience and maximizing conversion rate. The role of SEO doesn’t end with higher search rankings or driving web traffic to the site. It also involves the implementation of strategies that would help in encouraging the audience to take an action (that the business wants), once they reach the website. An SEO expert Singapore can help in improving the user experience for your website.

SEO in terms of content

An important part of the SEO strategy is to create unique, fresh, and relevant content. This content is important in terms of other digital marketing activities such as email marketing or posts for your social media. Content of a website includes various important aspects of SEO such as keywords, link building, etc. You need to identify the relevant keywords for your business and include them in your web content as well as Meta title and description. We have mentioned earlier that the audience usually uses a set of words to search for particular products and services. You need to do keyword research to find out the most business-relevant ones that your target audience is likelier to use. Now use these set of keywords throughout your content and in Meta as well. This will make it easy for both search engines and your audience to find your website against those sets of keywords. Any agency involved in SEO services Singapore can help you in creating SEO-based content for your website.

SEO in terms of link building

Link building is an important part of SEO. It involves actions that help in improving the number and quality of inbound links to a page on your website. This is important for improving the ranking of your website on the search engine. To simply phrase it, it is the process in which other websites can be linked back to your website. They are important because Google considers ‘link’ as an indication that your website is worthy to be cited in other websites. You can also share guest posts and link some of your web pages to those posts. This can also help in driving traffic from various other sources.

SEO is critical in digital marketing as it helps in boosting your other digital marketing efforts. Hence, instead of trying to align SEO strategy in digital marketing, you should develop your digital marketing strategy based on SEO.

Elevan August Media is a renowned SEO agency Singapore that offers various digital marketing solutions for your business including SEO services. To know more about their service, visit: https://www.elevanaugust.sg/ or you can give them a call on +65 96981703

Elevan August

Lee Yan Ting
Lee Yan Ting

Founder of Elevan August Media | Featured on several local and regional media: Home & Décor, Straits Times, REGISTRYE Singapore, Hive Life, Queer Majority (USA) and more.