Why should your business invest in Google Display Ads?

Google Display Ads

Google Display Ads are an effective online advertising means that helps you reach your target audiences. They are seen in various formats, such as banners, pop-ups, etc. Google uses smart technology to identify the right platforms, such as websites, applications, etc., to display these ads. Further, display ads can help improve your brand’s online visibility and boost audience engagement and conversion. You can hire an advertising agency in Singapore to create Google Display Ads and position them on the right channels to achieve better business results.

Types of Google Display ADS

You can leverage various types of Google Display Ads according to your preferred formats and audience targeting types.

Display Ads according to targeting types

  • Traditional Display Ads – Google displays these ads on websites and apps based on your target audiences’ demographics, location, and interests.
  • Retargeting Ads – Google display these ads to users who have previously interacted with your brand.

Display Ads in various formats

  • Banner Ads – These are rectangular or square-shaped ads displayed on the top, bottom, or side of a webpage.
  • Native Display Ads – These ads blend properly with the content on a website or application to not affect user experience.
  • Responsive Ads – These ads adjust their sizes, formats, and appearance according to the screen size and platforms on which they are displayed.
  • Rich Media– These interactive ads include media elements, such as audio, video, animation, etc.
  • Pop-up Ads – They appear in separate windows or overlays on the website content.
  • Rewarded Ads – These ads offer incentives, such as access to premium content, in-game rewards, etc.

Display Ads in various formats and with different targeting options allow you to customise your ads according to your business needs.

7 Benefits of Display Ads for Your Business

Google Display Ads can help achieve better business results. Considering the following benefits of Google Ads, your business must include them in your marketing campaign.

Visually appealing ads

Google Display Ads allows you to use multimedia to improve audience engagement. As a result, you can use visuals, such as video, images, and gifs, to create display ads and deliver your brand message. Audiences also prefer visual ads over text-only ads. Creating these ads can help you better connect with your target audiences and encourage them to interact with your brand.

Spread brand awareness

Display ads help drive the audience’s attention. Besides, with flexible targeting options, you can reach a wider audience and promote your brand offerings to them. With improved audience targeting, you can boost visibility and engagement. As a result, you’ll be on their mind next time they search for a business similar to yours.

Improve audience targeting

Display ads allow you to use various targeting options to reach your desired audiences. As a result, you can tailor your customer outreach and display marketing by modifying ad details. For instance,   you can target audiences based on their demographics, location, online behaviour, etc.

Besides, you can also retarget audiences who have previously interacted with your brand. Google Analytics and Adwords help you with a detailed remarketing list to retarget your audiences.

Retargeting can help convert past website visitors who may not have followed your CTA during their initial visit. You can select pre-configured audience segments or create new ones based on your desired audience profiles to streamline your audience targeting strategies.

Target customers at different stages on the sales funnel

Smart bidding and better audience targeting allow you to design and optimise your Display Ad campaigns to target customers at different stages of the sales funnel.

Select from multiple ad formats

As discussed earlier, Display Ads are available in multiple formats. You can select appropriate formats to drive your audience’s attention and increase engagement.

Flexible Pricing models

Display Ads offer the following billing agreements.

  • Flat rate – You have to pay a pre-determined fixed amount for a specific number of impressions or duration, irrespective of your ad’s performance.
  • Cost per mile (CPM) – You have to pay for the number of impressions your ad receives, usually per 1000 impressions. This type of billing agreement usually focuses on brand visibility.
  • Cost per click (CPC) – According to this billing arrangement, you have to pay for each click your ad receives. It focuses on your ad’s performance, and as advertisers, you have to pay only when a user engages with your ad.
  • Cost per lead (CPL) – You have to pay according to the number of leads your ad campaigns help generate. If your primary goal is lead generation, this rate might be ideal for you.
  • Cost per sales (CPS) – You have to pay according to the number of sales your ads succeeded in generating. If you own an eCommerce store, this billing arrangement might be ideal for you.

These flexible billing options help you select the right plan for your display ad campaign to achieve better business results and improve ROI.

Measure results

Display Ads allows you to monitor different metrics, such as reach, click-through rate, conversion, etc., to determine the success of your campaign. You can further analyse the results and develop data-driven strategies to boost their performance and achieve better business results.

Therefore, if you want to experience these benefits for your business, you should invest in Display Ads. Elevan August Media can help you with Google advertising in Singapore. Based on your business goals, we can help develop appropriate search ad campaigns for your business. Moreover, we will consistently monitor the results to optimise your ads to improve their efficiency.

Elevan August

Lee Yan Ting
Lee Yan Ting

Founder of Elevan August Media | Featured on several local and regional media: Home & Décor, Straits Times, REGISTRYE Singapore, Hive Life, Queer Majority (USA) and more.