Easy Facebook Marketing Ideas to Improve Engagement

facebook marketing

Facebook is undoubtedly a popular social media channel among people. The audience is diverse. As a result, irrespective of the nature of your business, you are likely to meet your prospects on this platform. Brands are trying different Facebook marketing ideas to engage with their audience.

Around 65% of the Facebook users log in to their Facebook account daily. To create a prominent brand presence on this platform, you need to develop efficient strategies that would set you apart from your competitors. A Facebook marketing agency can help you in this regard. In this blog, we are going to share few easy Facebook Marketing ideas. It would help in improving audience engagement.

Target a specific audience

To improve audience engagement, firstly, you need to identify your target audience. Avoid targeting a wide section of audiences. The more specific your target audience would be, the higher is the chances of the success of your Facebook marketing strategies.

Additionally, to identify your target audience, thoroughly analyze your customer base. Ask yourself questions such as what are your products and services? Who needs them the most? What are their location, age group, sex, and profession? Creating a buyer persona can make the job easier. Based on it, identify the people among your audiences who are likely to be interested in your brand offerings. Next, you need to target them while running ad campaigns.

However, refrain from being excessively specific in targeting the audience, as you might miss out on meeting many prospects. Use the audience definition tool properly. Joining a social media advertising course can help you learn the best ways to target an audience for your ad campaigns.

Run contests and giveaways to improve engagement

Facebook contests have been in the trend for quite some time. Running contests with an attractive incentive can boost audience engagement. You need not set up complicated contests. You can encourage your customers to share their photos using your products; in return, you would present the winner some discount or offer them something else.

Create short and attractive video posts

Facebook users engage with entertaining posts. People have a very low attention span. Therefore, you must refrain from making your videos too lengthy. The average video watch time on Facebook is 10 seconds. We hope you understand how crucial it is for brands to keep their videos short. Also, do not compromise on the entertaining or attractive factors. A useful tip to encourage audiences to click on your videos is to use an attractive thumbnail. Join a Facebook training course to learn more about such useful Facebook marketing tips for your business.

Strategically attract user’s attention

People usually have a natural tendency to follow other’s gazes. Therefore, use this fact for achieving the best outcomes for your ads. For instance, you might have included a call-to-action in your post. To drive the audience’s attention, you can show a person pointing towards the same. Such strategies often seem to have succeeded in encouraging audiences to take the desired action.

Share images that are perceived to be cute

Does it seem awkward? Don’t worry. As we would explain further, you would see the reason. The majority of the world population, including Facebook users, perceive images of babies and pets as cute. Irrespective of whether your business is related to them or not, you can use their images to improve audience engagement. Facebook marketing is not just about sharing information or promoting your offering. Such light-hearted posts always boost people’s mood and a clever way to encourage engagement. A Facebook marketing course can help you understand the various ways you can improve audience engagement.

Target your Facebook leads

When it comes to targeting audiences on Facebook, you can upload a list of emails and limit the viewing of your posts to them. You can use the Custom Audience feature on Facebook to target the leads you have generated from newsletter signup or other efforts. Additionally, you can also target your existing customers that you are trying to upsell.

We have mentioned in our first point the significance of targeting specific audiences. In addition to that, you can also create personalized ads for your existing contacts. For instance, your existing customers might have bought specific products or subscribe to specific services. Targeting them you can create ads to upgrade their products or services. A Facebook advertising course 2021 will help you learn about various Facebook tips and tricks that you can use for marketing your brand.

Clone your top-performing Facebook audience

Till now, we have discussed a few ways to create relevant audiences. Once you have gathered enough audience insights, identify your top-performing audiences. Next, you can use the Lookalike Audience feature of Facebook to take your existing audiences and widen your reach. It would help you reach prospects that share attributes similar to your existing audiences. It would improve your chances of higher business conversion.

Humanize your brand

Being a social media channel, Facebook is all about people. Hence, as a marketer, avoid focusing only on promoting your brand or its offerings. To connect better with your audience, share the people working tirelessly for the growth of your business. Sharing the images of your employees in a relatable way will encourage your audience to connect with your brand.

Pay to promote your best-performing piece of content

As a marketer, you might be monitoring the performance of your various posts. We mean the number of impressions, engagement such as comments, likes, shares, etc. All these pieces of information would help you to identify the posts that are performing better than others. Use your marketing budget to promote these posts for higher exposure.

Therefore, you can use these Facebook marketing ideas for your business. Elevan August Media is a social media marketing agency that can help you develop effective strategies to meet your business goals. They also offer social media training courses for entrepreneurs and future digital marketers.

Elevan August

Lee Yan Ting
Lee Yan Ting

Founder of Elevan August Media | Featured on several local and regional media: Home & Décor, Straits Times, REGISTRYE Singapore, Hive Life, Queer Majority (USA) and more.